Did you know that human beings memorize 3% of what we see, 5% of what we hear and 35% of what we smell?

The choice of a good aroma, in addition to subtly inviting the consumer to enter the establishments and improve their experience, is useful to set the brand image of a company.

Different studies show that of all our senses the most influential in the buying process is the aroma, if something smells good, it is much easier to buy it.

"The aroma is that subtlety that goes unnoticed, but that decides many times for us"

Remember: selling is a very subconscious subject, as are most decisions we make, and surely, many of us have been susceptible to this technique more than once.

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